The first time I ever had to organize an event it was kinda thrown in my lap without much guidance or instruction. I had to feel my way blindly through the process of putting together something that people would want to attend. I’m not going to lie, it was a total bust. There was so much more to putting on an event than I had originally thought. So many little things you just don’t think about. Since then, however, I am firm in my belief that you should never trust an event organizer who tells you they’ve never had a flop. Not necessarily because they are lying, but because failing is the absolute best way to learn. I now know, beyond any shadow of a doubt, what not to do and how to do everything I did well, even better.
Since that time, I’ve had the opportunity to work on many great events. I’ve had to procure donations, prizes, book celebrity appearances, write and send out press releases, design floor plans and decorate tables and chairs. I’ve found ways to get a buzz going without spending a dime, and ways to collaborate with people who have a lot of clout so that it is mutually beneficial.
It is one thing to be able to make a room pretty and fill it with people. It is entirely another thing to make that event buzz-worthy and unforgettable.