The Facebook Eye Roll. The Twitter Scoff. The YouTube Brush Off. These are my work hazards. Plus carpal tunnel and awful eyesight too, I suppose. But mostly, it's business owners who are 100% convinced that their business or their industry is the only one that is not affected at all by social media. They are sure they're that one lone ranger out there on the horizon who's name will never be uttered in a YouTube video or who's latest accomplishments will never drive a soul to click a little, blue, upward thumb.
These people are, of course, wrong. I'm going to give you two examples.
The first one involves my fiancé and his latest promotion (yay!) to branch manager of an electrical wholesale supplier. One night he was talking to me about how he was now responsible for drumming up new business at his branch and I offered some suggestions. Of course, these suggestions mostly revolved around internet marketing and social media. His response was that it would probably not be worth the time. He said that the electrical industry does not have a heavy presence on social media and that he would probably have to find some other avenues to bump up his sales game. I, of course, knew better. People tend not to respond well when you tell them that you know more about something to do with their work than they do, so I didn't argue with him, but set out to prove him wrong.
My findings were exactly as I had presumed. Most of his suppliers and his sales demographic were, in fact, on social media. They are pretty prolific tweeters to be precise. And they were more active than I would have even guessed. A bunch of electricians in a Canadian city, tweeting, imagine that! He is now happily convinced that this will work in his favour.
The second example is the wonderful, entertaining Peterson Bros. of Kansas. What do they do? Why, they're farmers of course! Close your eyes and picture a farmer. Does he have a computer? A smart phone? an iPad? I bet that farmer you imagined is in denim coveralls and a straw hat, hanging on to a pitch fork or contentedly bouncing around on a tractor, or perhaps even milking Bessie. I'm almost positive the last thing you imagined that farmer doing, is tweeting or liking a Facebook page... or YouTubing a "Gangnam Style" parody.
But that's just what the Peterson Brothers did. Their first parody video was a spoof of LMFAO's song, "I'm Sexy and I Know It". They aptly named their far more entertaining version, "I'm Farming and I Grow It". Their intent is to bring awareness to the importance of agriculture, and with "I'm Farming and I Grow It" nearing 8 million views on YouTube and their follow up, "Farmer Style", a "Gangnam Style" parody, already at over 1 million after just a day of being up on YouTube, I'd say they are accomplishing what they set out to do. If these farm boys had gone to an advertising agency and spent millions of dollars on an ad campaign about the importance of agriculture in our society, they could not have done any better. Here is "Farmer Style" for you viewing pleasure:
If these farmers can bring a fresh new digital twist to one of the first cornerstones of civilization, then my point is proven. There is no industry, no group, no business that is immune to social media or the internet. If you're still not convinced, here are some more links that might sway you:
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